Case 06 · Technology
Commercial architecture for an early-stage technology team
Strong product, strong team, missing playbook
Sector:Technology
Engagement:Go-to-Market Strategy
Scope:90-day roadmap
Practice:Narrative & Brand Architecture
3
Priority channels
90-day
Revenue roadmap
Full
GTM architecture
The problem
Great product, talented team, no commercial muscle memory. Without clear positioning and ICP definition, the team risked building forever and selling never — or selling to anyone who would listen, which is the same problem with extra steps.
The approach
We mapped the competitive landscape, defined the ideal customer profile with enough precision that outreach reads as introduction rather than cold call, and sequenced a go-to-market strategy across positioning, channels, pricing, and partnership development.
The outcome
A commercial foundation that unified the team — how to talk about the product, which doors to knock on first, and how to price so the offering signals correctly.
Delivered
- Competitive landscape analysis
- ICP definition and segmentation map
- Positioning framework and messaging guide
- Channel prioritization matrix
- Pricing architecture and packaging options
- Partnership development strategy
- 90-day first-revenue roadmap