Case 05 · Food & Beverage
A Jamaican bakery's path from beloved to scalable
Distribution architecture for a brand with real love and no playbook
Sector:Food & Beverage
Engagement:Commercial Strategy
Scope:90-day roadmap
Practice:Narrative & Brand Architecture
3
Channels mapped
90-day
Launch roadmap
Multi-channel
Packaging system
The problem
Real demand, no structure. Every decision was reactive — no pricing logic, no distribution strategy, no packaging system for different channels, no partnership framework.
The approach
We built the commercial pathway end to end: market entry sequencing, full cost analysis, channel-specific packaging strategy, PR and partner kits, product naming architecture, and a partnership strategy mapped against real category players.
The outcome
A founder with three distribution channels mapped, channel-specific packaging defined, partnership angles ready to activate, and a 90-day launch roadmap she could execute immediately.
Delivered
- Market entry sequence and channel prioritization matrix
- Cost analysis framework
- Packaging breakdown by channel
- Product naming strategy
- PR kit and partner kit
- Landing page copy and site architecture
- Customer feedback system
- Category partnership strategy